Sarafan

Our team's track record

Projects led by specialists on our team. Client names are private at their request: we show the type of business, the city and the year. The numbers come from the reports on those projects.

Projects our specialists ran

Telehealth: from zero to 400+ search leads a month

Telehealth startup · New York, USA · 2020

Google visits within 9 months
0 → 18 000

Search visits grew from 0 to 18,000 in 9 months. Search now brings over 400 leads a month. We proved to Google that real, trustworthy experts stand behind the site.

Auto parts: 3.5x more visitors from search

Online auto parts store · Poland · 2021

search traffic growth in six months
× 3.5

Search visitors grew 3.5 times in six months. Search promotion returned 410% on investment. Google stopped wasting attention on junk pages and started showing products for buyers' exact searches.

Cleaning: client cost dropped from 60 to 18 EUR

Cleaning service · Lyon, France · 2022

cost of a new client
€60 → €18

30% of new clients started coming through referrals. The cost of a client fell to 18 EUR. We reached clients at their happiest moment: right after their home was cleaned.

Barbershops: morning bookings from 15% to 85% in 3 weeks

Barbershop chain · Barcelona, Spain · 2018

morning booking rate for barbers
15% → 85%

Morning bookings for barbers grew from 15% to 85% in 3 weeks. Freelancers set their own hours, and a barbershop close to home made the offer especially convenient.

Coffee franchise: leads became 40% cheaper

Coffee shop franchise · Madrid, Spain · 2022

cost per franchise lead
-40%

Leads became 40% cheaper, and the sales team spent less time handling objections. In franchising, everyone promises gold. Honest talk about the hard parts built trust with sensible investors.

Coding courses: lead cost fell from 18 to 4 EUR

Online courses for programmers · Munich, Germany · 2020

cost per lead
€18 → €4

Cost per lead dropped from 18 to 4 EUR. 65% of people made it to the sales offer. IT people value their time and dislike long warm-ups. Short lessons at their own pace suited them better.

Fitness: 35% of inactive members returned to training

Fitness club chain · Berlin, Germany · 2022

of inactive members came back
35%

35% of inactive members came back to training. A pleasant reason to return works better than guilt over missed workouts.

Auto parts: average order up 18%

Auto parts store · Rome, Italy · 2019

increase in average order
+18%

The average order grew by 18%. We suggested consumables the customer would have bought later anyway.

Flower delivery: +25% sales on regular days

Flower delivery · Krakow, Poland · 2021

sales on non-holiday days
+25%

Sales on non-holiday days grew by 25%. We gave people new reasons to buy flowers and helped build a habit.

Barbershops: clients now visit every 4 weeks, not 6

Barbershop chain · Miami, USA · 2018

between client visits
6 → 4 недели

Clients started visiting once every 4 weeks instead of every 6. A well-timed reminder turns visits into a regular habit.

Car rental: 22% more bookings from phones

Car rental · Denver, USA · 2022

more bookings from phones
+22%

The booking rate grew by 22%, and 40% fewer people left the site right away. People looking for a car on the go won't wait for a slow site to load.

Eco store: average order +15%, purchases 20% more often

Eco products store · Berlin, Germany · 2018

increase in average order
+15%

The average order grew by 15%, and people bought 20% more often. A game element and a clear reward nudge customers to be more active.

English school: leads became 4 times cheaper

English language school · Warsaw, Poland · 2019

lower cost per lead
× 4

We collected 5,000 contacts, and the cost per lead dropped 4 times. A free, useful product lowers the barrier, so many more people respond.

Healthy meals: 40% more clients stay on

Healthy meal delivery · London, UK · 2020

more clients stay with the service
+40%

The number of clients who stay with the service grew by 40%. Personal attention and care make the service more valuable and build loyalty.

Online therapy: 15% more sign-ups

Online therapy service · Lyon, France · 2023

more sign-ups from the site
+15%

25% fewer visitors left right away, and sign-ups grew by 15%. Seeing a real specialist builds trust from the first seconds.

Coffee shops: 1,000+ guest posts and +300% reach

Coffee shop chain · Portland, USA · 2018

free social media reach
+300%

We got over 1,000 posts, and free reach grew by 300%. When guests post photos themselves, their friends learn about the brand for free.

Cleaning: 3x more relevant calls from maps

Cleaning service · Marseille, France · 2018

relevant calls from Google Maps
× 3

Relevant calls from maps tripled, at 4 EUR per call. Google stopped showing the business for unrelated searches and ranked it higher for the right ones thanks to fresh reviews.

Pizza franchise: qualified leads up from 5% to 40%

Pizzeria franchise · Leeds, UK · 2019

share of truly qualified leads
5% → 40%

There were fewer leads, but the share of truly qualified buyers grew from 5% to 40%. People saw the real entry threshold right away, and dreamers simply stopped applying.

Design courses: 150 "Pro" plan sales in one launch

Online design courses · Krakow, Poland · 2020

"Pro" plan sales in one launch
150

Ads returned 280% on investment, and 150 people bought the "Pro" plan in one launch. Instead of a dull two-hour lecture, people got quick results in 15 minutes a day.

Board games: summer revenue up 35%

Board game store · Stuttgart, Germany · 2018

summer revenue year over year
+35%

Summer revenue grew by 35% compared to the previous year. Board games stopped being just for winter evenings at home.

Coworking: 1 in 4 trial users bought a membership

Coworking chain · Seville, Spain · 2022

bought a membership after the trial
25%

25% of trial visitors paid for a monthly membership. Remote workers needed to feel the difference between home and an office for themselves.

Equipment rental: 60% more inquiries via WhatsApp

Heavy equipment rental · Gdansk, Poland · 2018

more text inquiries
+60%

Text inquiries grew by 60%, taking pressure off the phones. On a noisy site, a foreman can't easily call or fill out forms, but a quick message is easy.

Tutoring: drop-off after first lesson cut from 60% to 20%

Tutor matching service · Poznan, Poland · 2022

students leaving after first lesson
60% → 20%

The share of students leaving after the first lesson fell from 60% to 20%. Staying on the platform simply became a better deal for students than going around it.

Perfume: +150 online orders a month from tourists

Perfume boutique · Strasbourg, France · 2019

online orders a month from tourists
+150

A steady extra 150 online orders a month from tourists. Guests tried the scent in person and could order it online right away. Tourists took it home as a memory of the trip.

Kids' school: trial attendance up from 20% to 68%

Online school for kids · Texas, USA · 2021

kids who attended the trial lesson
20% → 68%

Trial lesson attendance jumped to 68%. The mystery worked: the child pulled the parent to the computer.

Travel agency in lockdown: payroll covered, 300 new leads

Boutique travel agency · Warsaw, Poland · 2020

new leads during lockdown
300

During the strictest lockdown months, the agency covered its payroll and gathered 300 new leads. The agency stayed in touch with loyal clients while travel was impossible.

Seafood: 60% of lost revenue recovered through retail

Wholesale seafood supplier · Gdansk, Poland · 2020

of lost revenue recovered
60%

Many small orders from private customers recovered 60% of the lost wholesale revenue. A fast switch to retail made it possible to sell perishable stock directly to people.

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