Kids' school: trial attendance up from 20% to 68%
Online school for kids, Texas, USA · 2021
- kids who attended the trial lesson
- 20% → 68%
Before
Parents booked a free lesson, but kids didn't sit down at the computer. Only 20% showed up.
What we did
15 minutes before the lesson, parents got a text: "Tell your child the teacher has prepared a secret game for them".
After
Trial lesson attendance jumped to 68%. The mystery worked: the child pulled the parent to the computer.
Reviews from this industry
We were selling through webinars. The ads ran steadily, and the cost per lead stayed within our target (up to 3 euros). But their copywriter wrote such nonsense in the promo posts that we had to redo everything ourselves. If you hire them, check the texts yourself. They run ads well.
We ran Facebook ads to an automated webinar. For six months we kept a 2.5x return. Then the audiences burned out. The agency suggested a short quiz before sign-up to sort people by their problems. Sign-ups dropped, but attendance at the webinar rose to 45%. These folks know how to handle ad burnout.
They ran ads for our design courses. They added a low-cost first product. A person bought a checklist for 5 euros, and then an email series led them to a 500-euro course. The ads broke even at the checklist stage alone. A brilliant setup, we would never have thought of it ourselves.
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