Barbershops: clients now visit every 4 weeks, not 6
Barbershop chain, Miami, USA · 2018
- between client visits
- 6 → 4 недели
Before
Clients rarely came back.
What we did
We set up automatic texts 3 weeks after each haircut: "Time to refresh your fade".
After
Clients started visiting once every 4 weeks instead of every 6. A well-timed reminder turns visits into a regular habit.
Reviews from this industry
Regular folks, not rock stars, but they set up ads solidly. We run promos on beard trims. A lead costs 8 euros, which works for us. Thanks to our manager Anna for staying in touch even on weekends.
Standard results-driven advertising. We promoted discounted memberships. A lead cost 15 euros. During the pandemic they quickly adapted and started selling access to online workouts. They helped us stay open through lockdown, when all our competitors simply stopped advertising.
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