Pizza franchise: qualified leads up from 5% to 40%
Pizzeria franchise, Leeds, UK · 2019
- share of truly qualified leads
- 5% → 40%
Before
The sales team spent 80% of its time on people who couldn't afford the entry fee.
What we did
We added a required "Available capital" slider to the lead form, starting at 50,000 GBP.
After
There were fewer leads, but the share of truly qualified buyers grew from 5% to 40%. People saw the real entry threshold right away, and dreamers simply stopped applying.
Reviews from this industry
We sold franchises through social media ads. Leads came in at 40 pounds, but half of them were from school kids. The agency made the lead form harder by adding a question about starting capital. A lead now costs 90 pounds, but our sales team stopped wasting time on empty conversations.
Want the same
On the call we calculate what is realistic in your city and at your budget.