Coffee franchise: leads became 40% cheaper
Coffee shop franchise, Madrid, Spain · 2022
- cost per franchise lead
- -40%
Before
Franchise leads from regular social media ads were too expensive.
What we did
We moved the budget to YouTube. In short pre-roll ads we honestly showed the coffee shop's numbers, with all the downsides and mistakes.
After
Leads became 40% cheaper, and the sales team spent less time handling objections. In franchising, everyone promises gold. Honest talk about the hard parts built trust with sensible investors.
Reviews from this industry
We sold franchises through social media ads. Leads came in at 40 pounds, but half of them were from school kids. The agency made the lead form harder by adding a question about starting capital. A lead now costs 90 pounds, but our sales team stopped wasting time on empty conversations.
Want the same
On the call we calculate what is realistic in your city and at your budget.