Fitness: 35% of inactive members returned to training
Fitness club chain, Berlin, Germany · 2022
- of inactive members came back
- 35%
Before
Members dropped out after their first month.
What we did
If a member skipped the gym for 7 days, they got an automatic notification with a free shake at the fitness bar.
After
35% of inactive members came back to training. A pleasant reason to return works better than guilt over missed workouts.
Reviews from this industry
Regular folks, not rock stars, but they set up ads solidly. We run promos on beard trims. A lead costs 8 euros, which works for us. Thanks to our manager Anna for staying in touch even on weekends.
Standard results-driven advertising. We promoted discounted memberships. A lead cost 15 euros. During the pandemic they quickly adapted and started selling access to online workouts. They helped us stay open through lockdown, when all our competitors simply stopped advertising.
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