Board games: summer revenue up 35%
Board game store, Stuttgart, Germany · 2018
- summer revenue year over year
- +35%
Before
Sales fell by 70% in summer, leaving a cash gap.
What we did
We put together "Picnic games" and "Road trip games" sets and ran ads for families: "Get the kids off their tablets on vacation".
After
Summer revenue grew by 35% compared to the previous year. Board games stopped being just for winter evenings at home.
Want the same
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