Barbershops: morning bookings from 15% to 85% in 3 weeks
Barbershop chain, Barcelona, Spain · 2018
- morning booking rate for barbers
- 15% → 85%
Before
Weekday mornings were almost always empty.
What we did
We ran Instagram ads for people within 2 km, focusing on remote workers. The offer: "Haircut + coffee for 15 EUR before noon".
After
Morning bookings for barbers grew from 15% to 85% in 3 weeks. Freelancers set their own hours, and a barbershop close to home made the offer especially convenient.
Reviews from this industry
Regular folks, not rock stars, but they set up ads solidly. We run promos on beard trims. A lead costs 8 euros, which works for us. Thanks to our manager Anna for staying in touch even on weekends.
Standard results-driven advertising. We promoted discounted memberships. A lead cost 15 euros. During the pandemic they quickly adapted and started selling access to online workouts. They helped us stay open through lockdown, when all our competitors simply stopped advertising.
Want the same
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