Coding courses: lead cost fell from 18 to 4 EUR
Online courses for programmers, Munich, Germany · 2020
- cost per lead
- €18 → €4
Before
Webinar sign-ups from Facebook ads were expensive.
What we did
We replaced the live webinar with an automated Telegram series of 5-minute mini-lessons.
After
Cost per lead dropped from 18 to 4 EUR. 65% of people made it to the sales offer. IT people value their time and dislike long warm-ups. Short lessons at their own pace suited them better.
Reviews from this industry
We were selling through webinars. The ads ran steadily, and the cost per lead stayed within our target (up to 3 euros). But their copywriter wrote such nonsense in the promo posts that we had to redo everything ourselves. If you hire them, check the texts yourself. They run ads well.
We ran Facebook ads to an automated webinar. For six months we kept a 2.5x return. Then the audiences burned out. The agency suggested a short quiz before sign-up to sort people by their problems. Sign-ups dropped, but attendance at the webinar rose to 45%. These folks know how to handle ad burnout.
They ran ads for our design courses. They added a low-cost first product. A person bought a checklist for 5 euros, and then an email series led them to a 500-euro course. The ads broke even at the checklist stage alone. A brilliant setup, we would never have thought of it ourselves.
Want the same
On the call we calculate what is realistic in your city and at your budget.