Sarafan

Questions and answers

If your question is not here, ask in the chat or write to us: we answer and add it here.

Money

What does working with you cost

A setup fee and a monthly fee. Exact amounts are published on the pricing page and are being finalized.

Is the ad budget included

No. You pay the budget to Meta and Google directly from your card. We do not earn on it and it does not go through us.

What budget do we need to start

It depends on the niche and the city: a quiet city needs less, New York needs more. On the call we calculate a range for you.

Guarantees and risks

What if there are no leads

Refund terms for the setup fee are agreed on the first call and written into the contract.

Who owns the ad accounts

You do. We work inside your accounts, and access and history stay with you even if we part ways.

Can we leave any time

Yes, with 30 days notice. A paid and started month is not refunded, and the contract says so plainly.

The work

Our English is weak. Is that a problem

No. We speak Russian with you, and we build ads and pages in the language your customers search in.

We had a bad experience with ads before

Common story. On the call we show what exactly failed: the ad, the page or the way leads were handled.

Who owns the ad accounts

You do. We work inside your accounts, and access and history stay with you.

Industry questions

Beauty and skincare: I work solo, not in a salon. Will ads work

Yes, and usually better: a single pro has a clearer service and an honest price. A small budget is enough.

Home services: How do we cut out far away leads

We set the radius and the zip code list, and ask for the address in the form. Far leads simply do not arrive.

Auto services: I do not want to publish prices, jobs differ

We publish a range and what affects it. It filters out people looking for half the price and saves your time.

Medical and dental: Is medical advertising allowed at all

It is, if platform rules are followed. We do not use health data for targeting and never promise outcomes.

Legal and immigration: Can you promise a case outcome

No, and we do not. We promise clarity: timelines, cost and how the work goes.

Insurance and finance: Our carrier has strict advertising rules

We work within them: we agree the copy and use only approved wording and materials.

Real estate: Can we target by neighborhood and income

By neighborhood yes. Targeting by income or family status is restricted for housing ads, so we do not use it.

Restaurants and food: We have no website and no delivery

We start with the Google profile and a short menu page. Delivery can come later.

More about the guarantee

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