Sarafan

Auto parts: 3.5x more visitors from search

Online auto parts store, Poland · 2021

search traffic growth in six months
× 3.5

Before

A catalog of 50,000 products barely showed up in Google, and pages duplicated each other.

What we did

We set up automatic page titles using the pattern "Part + Make + Body type". We hid filter pages from search.

After

Search visitors grew 3.5 times in six months. Search promotion returned 410% on investment. Google stopped wasting attention on junk pages and started showing products for buyers' exact searches.

How we work with: Auto services

Reviews from this industry

We were wasting our budget on banner ads. The team switched our focus to local search. They optimized the Google Maps listings for all five of our showrooms and set up call tracking by source. We now get 40% more calls, and we can finally see which search brought each caller to us.
Victor M., head of digital marketing at a car dealership, Munich, Germany · 2021

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