Sarafan

Ads in Miami and South Florida, where the customer base changes every season

New people arrive here constantly and need everything from scratch: a doctor, a lawyer, a stylist, a school. Whoever gets found first wins.

The season changes the cost per lead

In winter there are more people in Florida, competition for impressions is higher and leads cost more. Summer is quieter. That is not a reason to pause in summer: that is when year round residents are cheapest to reach. We plan the budget by season rather than as a flat monthly sum.

Many people arrived recently

New residents have no trusted stylist or doctor yet. They search online and ask in group chats. This is the rare case where ads work immediately, with no long warm up: the person needs it now.

Spanish is right next door

In South Florida a large share of your neighbours speak Spanish. If your service is not tied to a language, we test a third version of the ads and let the cost per lead decide whether to keep it.

Areas our clients usually come from

This is not a limit: we target anywhere people will actually travel from. The list is here so it is clear which customer we mean.

  • Sunny Isles Beach
  • Aventura
  • Hallandale Beach
  • Hollywood
  • Bal Harbour
  • Fort Lauderdale

Questions about this city

Is it worth running ads in summer

Yes, if you serve locals and not only visitors. Impressions are cheaper in summer and the same budget brings more leads. If your service is seasonal, we move the main spend to winter in advance.

We are in Hollywood but want customers from Aventura. Is that possible

Yes. South Florida drives, and twenty minutes on the highway is normal here. We set the radius by driving time rather than by distance on the map.

Do you have clients in our area

Everything we have is in the case studies section, and only with the client’s permission. If there is no case from your area, we will say so plainly rather than show someone else’s as our own.

Let us review your ads in Miami

We reply within 15 minutes during business hours

We send the plan in a message first. A call only if you want one.

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